Krishi Vigyan Kendras (KVKs)
- KVK means Farm Science Centre.
- The KVK concept was developed by Mohan Singh Mehta Committee (1973).
- KVKs are established by ICAR (Indian Council of Agricultural Research).
- The first KVK was established at Puducherry in 1974.
- The motto of KVKs is “Technology Assessment and Demonstration for Application and Capacity Building (TADA-CB).”
- KVKs conduct On-Farm Testing (OFT) and Front Line Demonstrations (FLD).
- KVKs organize training programmes for farmers, farm women, and rural youth.
- Each KVK covers one district of the country.
- KVKs publish district-level annual progress reports for ICAR.
- Host organizations of KVKs include SAUs, NGOs, ICAR Institutes, and Deemed Universities.
- KVKs are funded by ICAR, Ministry of Agriculture.
- FLD is conducted to demonstrate proven technologies on farmers’ fields.
- OFT identifies location-specific technologies under field conditions.
- NICRA (National Innovations on Climate Resilient Agriculture) KVKs focus on climate-smart farming.
- KVKs help in linking research, extension, and farmers.
Communication Networks
- Formal communication network follows official hierarchy.
- Informal communication network is called the
- Wheel network – central leader communicates with all members.
- Chain network – communication flows from superior to subordinate.
- Y-network – combines both wheel and chain structure.
- Circle network – communication flows between adjacent members.
- Horizontal communication promotes coordination between departments.
- Lateral communication occurs among individuals at the same level.
- Effective communication depends on clarity, feedback, and mutual trust.
- Barriers include language, status, emotions, and noise.
- Feedback ensures understanding and correction of message.
- The Shannon-Weaver model (1949) is the classical communication model.
Participatory Rural Appraisal (PRA) & Rural Development
- PRA was introduced by Robert Chambers in 1980s.
- PRA emphasizes people’s participation in planning and decision-making.
- Key PRA tools: Social map, Resource map, Timeline, Transect walk, and Seasonal calendar.
- PRA helps in rapid and reliable rural information collection.
- Transect walk identifies resources, problems, and opportunities.
- Venn diagram shows institutional relationships in a community.
- Time line records major historical events of the village.
- Seasonal calendar shows activities across different seasons.
- Ranking and scoring help prioritize problems and solutions.
- PRA encourages bottom-up and learning-by-doing approach.
Leadership & Group Dynamics
- Leadership is the ability to influence others to achieve goals.
- Democratic leadership encourages participation and teamwork.
- Autocratic leadership is authoritarian in nature.
- Laissez-faire leadership means minimum interference.
- Situational leadership depends on context and group needs.
- Opinion leaders are informal leaders influencing decisions in rural areas.
- Formal leaders hold official positions in organizations.
- Effective leaders have initiative, empathy, and communication skills.
Rural Society & Development
- A village is the basic unit of rural society.
- The primary occupation of rural people is
- Social institutions include family, marriage, religion, and education.
- Joint family system is common in rural India.
- Panchayati Raj System was introduced in 1959 (Balwantrai Mehta Committee, 1957).
- Three-tier Panchayati Raj system – Village, Block, and District level.
- 73rd Constitutional Amendment (1992) gave constitutional status to Panchayati Raj.
- Gram Sabha is the foundation of Panchayati Raj system.
- DRDA (District Rural Development Agency) coordinates rural development programmes.
- SHGs (Self Help Groups) empower women and rural poor.
Current Schemes & Programmes
- National Mission on Agricultural Extension and Technology (NMAET) launched in
- Soil Health Card Scheme launched in 2015 to monitor soil fertility.
- Pradhan Mantri Krishi Sinchayee Yojana (PMKSY) launched in
- Rashtriya Krishi Vikas Yojana (RKVY) started in
- National Food Security Mission (NFSM) launched in
- Paramparagat Krishi Vikas Yojana (PKVY) promotes organic farming.
- PM-KISAN provides income support to farmers (₹6,000 per year).
- Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) focuses on rural youth employment.
- National Rural Livelihood Mission (NRLM) – launched in 2011 for poverty alleviation.
- Atma Nirbhar Krishi emphasizes digital extension and self-reliant farmers.
