Extension Programme Planning
- Programme planning means deciding in advance what to do and how to do it.
- The first step in programme planning is identification of needs.
- Programme evaluation measures success and impact.
- Farm and Home Survey helps identify local needs and problems.
- Four Steps in Extension Programme: Planning, Execution, Evaluation, Reconsideration.
- PRA (Participatory Rural Appraisal) is used for bottom-up planning.
- Monitoring is a continuous assessment of progress.
- Evaluation determines effectiveness of the programme.
- Feedback helps to improve future programmes.
- Participation ensures local ownership and sustainability.
Extension Evaluation & Research
- Evaluation means judging the value or effectiveness of an activity.
- Types of evaluation: Formative (during) and Summative (after).
- Data collection methods include interviews, observation, and surveys.
- Case study is an in-depth study of a single unit.
- Participatory evaluation involves beneficiaries in assessment.
- Experimental design helps establish cause-effect relationships.
- Before-after comparison measures change due to intervention.
- Control group is used to compare treated vs untreated groups.
- Impact assessment measures long-term results.
- Baseline survey is conducted before programme implementation.
Extension Organizations & Training
- ICAR coordinates agricultural research and extension in India.
- KVKs provide on-farm training and demonstrations.
- ATMA (Agricultural Technology Management Agency) established in 1998.
- NATP (National Agricultural Technology Project) started in 1998 with World Bank aid.
- NAHEP (National Agricultural Higher Education Project) launched in 2017.
- MANAGE (Hyderabad) trains extension managers.
- EEI (Extension Education Institute) provides in-service training.
- SAMETI works at state level for training and coordination.
- DAESI (Diploma in Agricultural Extension Services for Input Dealers) trains input dealers.
Rural Sociology & Leadership
- Sociology is the study of society and social behavior.
- Rural sociology focuses on rural institutions and change.
- Social structure includes family, caste, class, and village organization.
- Leadership means influencing group behavior.
- Types of leaders: Formal, Informal, Democratic, Autocratic.
- Opinion leaders play key roles in adoption of innovations.
- Social stratification divides society into hierarchical levels.
- Social control maintains order through norms and sanctions.
- Social change occurs due to education, technology, and communication.
- Extension workers act as change agents in rural development.
ICT (Information and Communication Technology) in Extension
- ICT means use of digital tools for effective communication and learning.
- ICT helps in timely transfer of information to farmers.
- e-Extension refers to application of ICT in extension services.
- Kisan Call Centres (KCC) were launched in 2004 by the Government of India.
- The toll-free number for Kisan Call Centre is 1800-180-1551.
- mKisan Portal was launched in 2013 to provide SMS-based advisory to farmers.
- AGRISNET stands for Agricultural Resources Information System Network.
- eNAM (Electronic National Agriculture Market) was launched in 2016.
- AGMARKNET connects agricultural markets through the internet.
- ICAR e-Krishi Samvad is a digital platform for farmer queries.
- Digital Green is an ICT-based video dissemination platform for farmers.
- FARMER Portal provides information on weather, inputs, and prices.
- mAgri apps connect farmers to expert advisory systems.
- e-Choupal initiative was launched by ITC Ltd. in 2000.
- Kisan Suvidha App provides real-time weather, market, and input information.
- Pusa Krishi App was developed by IARI, New Delhi.
- GIS and Remote Sensing are used for agricultural planning and monitoring.
- Expert Systems are used for crop disease diagnosis and advisory.
Extension Systems & Programmes
- ATMA (Agricultural Technology Management Agency) started in 1998.
- SREP (Strategic Research and Extension Plan) is prepared at district level under ATMA.
- ATMA follows bottom-up, participatory planning.
- Block Technology Team (BTT) is part of the ATMA structure at block level.
- Farmers’ Advisory Committee (FAC) ensures farmers’ participation in decision-making.
- Farmer Friend (FF) acts as a link between ATMA and local farmers.
- NATP (National Agricultural Technology Project) was funded by World Bank in 1998.
- NAIP (National Agricultural Innovation Project) was launched in
- NAHEP (National Agricultural Higher Education Project) was launched in
