Course Content
Rural Sociology and Educational Psychology 2 (2+0)
B. Sc. Agriculture (Hons.) Ist. Semester (Six Deam Commitee of ICAR)
Commercial Farming-Based Livelihood Models by NABARD, ICAR, and Other Organizations in India

 

  1. Introduction

Commercial farming-based livelihood models are market-oriented, resource-efficient, and income-enhancing farming systems designed to uplift farmers from subsistence agriculture to profitable enterprises.
These models integrate production, processing, value addition, and marketing components to ensure sustainable livelihoods for rural households.

In India, institutions such as NABARD, ICAR, NHB, NFDB, MIDH, and SFAC play a key role in promoting and financing such models, suited to various agro-climatic zones and socio-economic conditions.

 

  1. Objectives of Commercial Farming-Based Livelihood Models
  1. To enhance farm income and employment opportunities.
  2. To promote diversification and commercialization of agriculture.
  3. To ensure optimum utilization of natural and human resources.
  4. To integrate production–processing–marketing linkages through FPOs and cooperatives.
  5. To support sustainable and climate-resilient livelihood options.

 

Role of Major Organizations

  • NABARD (National Bank for Agriculture and Rural Development)

Focus Areas:

  • Financing and developing bankable, replicable project models for commercial farming.
  • Promoting Farmer Producer Organizations (FPOs) for aggregation, input supply, and marketing.
  • Encouraging value chain and processing enterprises at village level.
  • Supporting agri-entrepreneurship through credit, capacity building, and incubation.

Key Models by NABARD:

Model Type

Example / Location

Features

Dairy Entrepreneurship Model

Gujarat, Maharashtra

Integrated dairy with fodder cultivation and chilling units

Mushroom Production Model

Bihar, U.P.

Women-based micro-enterprises with NABARD training support

Wadi Model (Tribal Orchard)

Gujarat, Jharkhand, Odisha

Fruit orchards + intercropping + goat rearing for tribal livelihood

Fish Farming on Saline Wasteland

Haryana

Brackish water aquaculture using wastelands for income generation

FPO-based Value Chain Model

Punjab, M.P., Maharashtra

Collective marketing, branding, and processing under SFAC/NABARD

Fact: NABARD has developed over 300+ model bankable projects across crops, livestock, fisheries, and processing sectors.

 

  1. ICAR (Indian Council of Agricultural Research)

Focus Areas:

  • Designing location-specific Integrated Farming System (IFS) models.
  • Promoting high-value commercial enterprises such as protected cultivation, floriculture, and dairy.
  • Demonstrating climate-resilient technologies through KVKs (Krishi Vigyan Kendras).
  • Providing technical standards and profitability assessments for new enterprises.

Examples of ICAR-supported Models:

Model Type

Region / Agro-Climatic Zone

Enterprise Components

Integrated Farming System (IFS)

Uttar Pradesh, Bihar, Odisha

Crop + Dairy + Fish + Horticulture + Vermicompost

Protected Cultivation

Haryana, Punjab

Polyhouse vegetables, flower cultivation, drip irrigation

Horticulture-based IFS

Himachal Pradesh, Uttarakhand

Fruit orchards + bee-keeping + poultry

Agroforestry Models

M.P., Rajasthan

Trees + crops + livestock (silvi-pastoral systems)

Livestock-cum-Fish System

Assam, West Bengal

Pig/duck/poultry with fish pond integration

  • ICAR’s IFS models have been reported to increase farmers’ income by 2–3 times compared to monocropping.
  • There are over 75+ IFS models developed for different agro-ecological regions in India.

 

  • Other Organizations and Programmes

Organization / Scheme

Focus Area

Example Models

NFDB (National Fisheries Development Board)

Fishery and aquaculture development

Integrated fish + duck/piggery models, cage culture, ornamental fish

NHB (National Horticulture Board)

High-value horticulture, fruit orchards

Banana, mango, guava, and flower cluster development

MIDH (Mission for Integrated Development of Horticulture)

Cluster-based horticulture and cold chain infrastructure

Protected cultivation, packhouses, micro-irrigation units

SFAC (Small Farmers Agribusiness Consortium)

FPO promotion, market linkage, agribusiness support

Agro-processing and collective marketing

PMFME (Pradhan Mantri Formalization of Micro Food Processing Enterprises)

Value addition and processing

Fruit jam, pickle, jaggery, dairy processing units

 

  1. Major Types of Commercial Livelihood Models

Model Type

Main Components

Suitability / Benefits

FPO-led Value Chain Model

Aggregation → Processing → Branding → Marketing

Collective strength, reduced costs, better prices

Horticulture-based Model

Fruits, vegetables, floriculture, spices

High return per unit area, export potential

Livestock-based Model

Dairy, goatry, poultry, piggery

Regular cash flow, suitable for smallholders

Fisheries-based Model

Fish, prawn, integrated pond systems

Utilization of water bodies and saline lands

Agroforestry / Plantation Model

Trees + crops + livestock

Long-term income, soil conservation

Agro-processing Model

Milling, packaging, food processing

Employment generation and value addition

IFS (Integrated Farming System)

Crop + Horticulture + Livestock + Fish + Compost

Resource recycling and year-round income

 

  1. Enabling Support Systems

Support Area

Agency / Mechanism

Description

Finance and Credit

NABARD, Banks

Model bankable projects and refinance support

Technology Support

ICAR, SAUs, KVKs

Scientific guidance, training, and demonstration

Infrastructure

NHB, MIDH, RKVY

Cold storage, pack house, irrigation systems

Market Linkage

SFAC, FPOs, APEDA

Collective marketing, export support

Training and Capacity Building

MANAGE, NABCONS, NGOs

Entrepreneurship and business management skills

 

  1. Success Examples in India

Location / State

Enterprise

Impact

Bihar (Patna & Nalanda)

Mushroom cultivation (NABARD)

Women SHGs earned ₹2–3 lakh annually

Haryana (Kurukshetra)

Prawn farming on saline wasteland

₹1.5 lakh net income/ha per season

Gujarat (Tribal Wadi Project)

Fruit orchard + intercrop + goat

40% rise in household income

Kerala (ICAR-CPCRI)

Coconut + Banana + Fish + Dairy model

2.5 times higher net return

Assam (ICAR-KVK)

Pig cum fish system

Efficient nutrient recycling, low-cost feed source

 

  1. Key Success Factors
  • Location-specific enterprise mix and resource optimization.
  • Strong institutional linkage (NABARD–KVK–FPO–Bank).
  • Access to technology, finance, and markets.
  • Skilled training and capacity building of farmers.
  • Climate adaptation and risk diversification through IFS.

 

  1. Challenges and Constraints
  • Limited access to credit for smallholders.
  • Poor post-harvest and cold chain infrastructure.
  • Lack of organized markets in remote regions.
  • Knowledge gaps and weak extension services.
  • Fragmented landholdings limiting enterprise expansion.

 

  1. Outcomes and Impacts
  • Increased farm income and employment generation.
  • Improved nutritional security through diversified products.
  • Enhanced resource use efficiency and environmental sustainability.
  • Strengthened rural entrepreneurship and value chains.

Integrated commercial models under NABARD and ICAR have shown 40–60% increase in net farm returns and 25–35% rise in employment generation (NABARD & ICAR Annual Reports).

 

Key Facts for Exams

  • NABARD established in 1982, apex body for agricultural credit and rural development.
  • ICAR has developed over 75 integrated farming models suitable for various zones.
  • Wadi model (tribal orchard system) is one of NABARD’s most successful livelihood models.
  • FPOs (over 10,000 promoted) are key vehicles for commercializing smallholder agriculture.
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