Course Content
Rural Sociology and Educational Psychology 2 (2+0)
B. Sc. Agriculture (Hons.) Ist. Semester (Six Deam Commitee of ICAR)

Public and Private Organizations Involved in Promotion of Farming-Based Livelihood Opportunities

  1. Introduction

Agriculture and allied sectors in India form the backbone of the rural economy. The promotion of farming-based livelihood opportunities involves the combined efforts of public (governmental) and private (non-governmental and corporate) organizations.

These institutions aim to:

  • Improve productivity and income of farmers.
  • Encourage diversification and value addition.
  • Promote entrepreneurship in agriculture and allied sectors.
  • Ensure sustainable and climate-resilient livelihood options.

Together, they work in the fields of research, extension, credit, marketing, infrastructure, training, and entrepreneurship development.

 

  1. Public Organizations Promoting Farming-Based Livelihoods

Public organizations include Government Ministries, Departments, Boards, and Research Institutions that plan, implement, and monitor livelihood programs.

 

Ministry of Agriculture and Farmers Welfare (MoA&FW)

  • Role: Formulates national agricultural policies, implements schemes, and supports states in program execution.
  • Key Divisions:
    1. Department of Agriculture and Farmers Welfare (DA&FW) – Implements schemes like PM-KISAN, PMFBY, PMKSY, RKVY.
    2. Department of Agricultural Research and Education (DARE) – Coordinates with ICAR for research and education.
    3. Department of Animal Husbandry and Dairying (DAHD) – Promotes dairy, poultry, and livestock-based livelihoods.
  • Institutions under MoA&FW:
    • ICAR (Indian Council of Agricultural Research)
    • NCOF (National Centre of Organic Farming)
    • NHB (National Horticulture Board)
    • CDB (Coconut Development Board)
    • NABARD (for credit linkage)

 

Indian Council of Agricultural Research (ICAR)

  • Establishment: 1929 (HQ: New Delhi)
  • Role: Apex national body for agricultural education, research, and extension.
  • Functions:
    • Develops new technologies, high-yielding varieties, and farm models.
    • Implements programs like Farmers FIRST, MGMG, KVKs, ARYA, and NICRA.
    • Operates 700+ Krishi Vigyan Kendras (KVKs) providing on-farm demonstrations and training.
  • Impact: Directly links science and technology with farmers for livelihood enhancement.

 

NABARD (National Bank for Agriculture and Rural Development)

  • Established: 1982
  • Role: Apex financial institution for rural credit, development, and livelihood promotion.
  • Major Programs:
    1. Producer Organization Development Fund (PODF): Promotes Farmer Producer Organizations (FPOs).
    2. Farm Sector Promotion Fund (FSPF): Demonstration of innovative livelihood models.
    3. Dairy Entrepreneurship Development Scheme (DEDS): Self-employment in dairy sector.
    4. Tribal Development Fund (TDF): Supports the Wadi Model (horticulture-based livelihood).
    5. Micro Irrigation Fund (MIF): Supports efficient water use systems.
    6. Livelihood Enterprise Development Programme (LEDP): Skill training for rural women and SHGs.

 

Ministry of Rural Development (MoRD)

  • Objective: Enhance rural income, employment, and infrastructure through integrated development.
  • Major Schemes:
    1. Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA): 100 days of wage employment and water conservation works.
    2. National Rural Livelihood Mission (NRLM): Promotes SHGs and rural entrepreneurship.
    3. Pradhan Mantri Gram Sadak Yojana (PMGSY): Improves connectivity for marketing of farm produce.

 

Ministry of Fisheries, Animal Husbandry and Dairying

  • Schemes:
    1. National Livestock Mission (NLM) – Enhances livestock productivity and feed development.
    2. Dairy Processing and Infrastructure Development Fund (DIDF) – Strengthens dairy infrastructure.
    3. Blue Revolution / PM Matsya Sampada Yojana (PMMSY) – Promotes aquaculture, fish processing, and value addition.

 

National Horticulture Board (NHB)

  • Objective: Promote integrated development of the horticulture sector.
  • Functions:
    • Provides financial assistance for cold chains, pack houses, and market infrastructure.
    • Implements MIDH (Mission for Integrated Development of Horticulture) for fruits, vegetables, floriculture, and plantation crops.

 

State Agricultural Universities (SAUs)

  • Role: Education, research, and extension at the state level.
  • Functions:
    • Conduct adaptive research for local conditions.
    • Provide technical support to State Departments of Agriculture.
    • Organize farmer training programs and demonstrations.
  • Example:
    • GBPUAT (Pantnagar),
    • ANGRAU (Andhra Pradesh),
    • PAU (Punjab),
    • TNAU (Tamil Nadu).

 

Other Government Boards and Agencies

Organization

Focus Area

Contribution to Livelihoods

APEDA (Agricultural and Processed Food Products Export Development Authority)

Export promotion

Enhances farmer income through value addition and exports.

TRIFED (Tribal Cooperative Marketing Development Federation of India)

Tribal livelihood

Market linkages for tribal and forest-based products.

SFAC (Small Farmers’ Agribusiness Consortium)

Agribusiness promotion

Facilitates FPOs and agribusiness ventures.

NCDC (National Cooperative Development Corporation)

Cooperative development

Supports dairy, fisheries, and agro-processing cooperatives.

 

  1. Private Organizations in Promotion of Farming-Based Livelihoods

Private organizations play a vital role in agribusiness development, input supply, contract farming, value chain management, and technology dissemination. These include corporates, NGOs, cooperatives, and social enterprises.

 

  • Agribusiness Companies

Company

Area of Involvement

Livelihood Contribution

ITC Limited (e-Choupal)

Digital marketing and procurement

Provides market access and better prices to farmers.

Amul (GCMMF)

Dairy cooperative

Ensures stable income to 3.6 million milk producers.

Mahindra Agribusiness

Farm mechanization and precision farming

Enhances productivity through machinery and IoT solutions.

Tata Agrico / Rallis India

Agri-inputs and training

Provides quality seeds, fertilizers, and farm tools.

Nestlé India

Dairy supply chain

Strengthens rural milk procurement systems.

PepsiCo India

Contract farming (potato, tomato)

Promotes assured marketing and input support.

 

Non-Governmental Organizations (NGOs)

NGOs contribute through community mobilization, training, and capacity building.
Examples:

  1. BAIF Development Research Foundation – Promotes dairy, watershed, and Wadi models in rural areas.
  2. PRADAN (Professional Assistance for Development Action) – Focuses on rural women’s livelihood and SHG-based enterprises.
  3. SEWA (Self-Employed Women’s Association) – Empowerment of women through micro-enterprises.
  4. MYRADA – Promotes participatory watershed management.
  5. DHAN Foundation – Works on microfinance and water resource management for farming families.

 

Farmer Producer Organizations (FPOs) and Cooperatives

  • Definition: Collective of small and marginal farmers for input purchase and output marketing.
  • Supported by: NABARD, SFAC, and State Governments.
  • Role in Livelihoods:
    • Ensures better bargaining power and economies of scale.
    • Facilitates access to credit, inputs, and technology.
    • Promotes value chain integration and processing.
  • Examples:
    • Amul Dairy Cooperative (Gujarat)
    • HOPCOMS (Karnataka)
    • Mahagrapes (Maharashtra)

 

Corporate Social Responsibility (CSR) Initiatives

Private companies implement CSR programs focused on rural development and sustainable livelihoods.

  • Examples:
    • ITC’s Mission Sunehra Kal: Watershed and livelihood programs.
    • Hindustan Unilever Foundation: Water resource conservation.
    • Tata Trusts: Promotes agri-entrepreneurship and skill development.
    • Reliance Foundation: Farmer support and rural education.

 

4. Collaboration Between Public and Private Sectors (PPP Models)

  • Objective: Combine public sector’s policy and infrastructure with private sector’s efficiency and investment.
  • Examples:
    1. eNAM Platform: Collaboration with Agri-Tech startups for digital marketing.
    2. Contract Farming Models: Partnerships between agri-firms and farmers (e.g., PepsiCo, ITC).
    3. Agri-Clinic and Agri-Business Centres (ACABC): Joint initiative of MANAGE, NABARD, and private entrepreneurs.
    4. Dairy Cooperatives: Government policy support and private market operations.

 

5. Role of Institutions in Farmer Capacity Building

Institution/Agency

Key Function

MANAGE (Hyderabad)

Training of extension professionals and agripreneurs.

NIRDPR (Hyderabad)

Research and capacity building for rural livelihoods.

NABARD’s BIRD (Lucknow)

Training in rural banking and cooperative development.

KVKs and SAUs

Farmer training and skill enhancement.

NGOs and CSR foundations

Grassroot mobilization and entrepreneurship promotion.

 

Impact of Public and Private Organizations

  • Strengthened rural economy and self-employment.
  • Enhanced access to finance, inputs, and markets.
  • Improved agricultural productivity and sustainability.
  • Encouraged youth participation through agri-startups.
  • Developed cooperative and inclusive growth models.

 

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