Course Content
Unit 1 –
Agriculture significantly contributes to the national economy. Key principles of crop production focus on efficient soil, water, and nutrient management. The cultivation practices of rice, wheat, chickpea, pigeon-pea, sugarcane, groundnut, tomato, and mango are vital. Understanding major Indian soils, the role of NPK, and identifying their deficiency symptoms are essential for crop health. Fundamental biological concepts like cell structure, mitosis, meiosis, Mendelian genetics, photosynthesis, respiration, and transpiration are crucial for crop science. Biomolecules such as carbohydrates, proteins, nucleic acids, enzymes, and vitamins play significant roles in plant metabolism. Effective management of major pests and diseases in rice, wheat, cotton, chickpea, and sugarcane is critical. Rural development programmes and the organizational setup for agricultural research, education, and extension support agricultural growth. Basic statistical tools, including measures of central tendency, dispersion, regression, correlation, probability, and sampling, aid in agricultural data analysis.
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Unit 2
The theory of consumer behavior explains decision-making based on preferences and budget constraints. The theory of demand focuses on the relationship between price and quantity demanded, while elasticity of demand measures demand responsiveness to price changes. Indifference curve analysis shows combinations of goods yielding equal satisfaction, and the theory of the firm examines profit-maximizing production decisions. Cost curves represent production costs, and the theory of supply explores the relationship between price and quantity supplied. Price determination arises from supply and demand interactions, and market classification includes types like perfect competition and monopoly. Macroeconomics studies the economy as a whole, while money and banking analyze monetary systems and financial institutions. National income measures a country's total economic output, and agricultural marketing includes the role, practice, and institutions involved in distribution, along with crop insurance, credit, and cooperatives. Capital formation, agrarian reforms, globalization, and WTO impact Indian agriculture by influencing credit access, investments, and global trade policies.
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Unit 3
Farm management involves principles of farm planning, budgeting, and understanding farming systems. Agricultural production economics focuses on factor-product relationships, marginal costs, and revenues. Agricultural finance includes time value of money, credit classifications, and repayment plans. Credit analysis incorporates the 4R’s, 5C’s, and 7P’s, with a history of agricultural financing in India, led by commercial banks and regional rural banks. Higher financing agencies like RBI, NABARD, and World Bank play key roles in credit access, capital formation, and agrarian reforms in India.
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Unit 4
Extension education focuses on the principles, scope, and importance of agricultural extension programs. It includes planning, evaluation, and models of organizing extension services, with a historical development in the USA, Japan, and India. Rural development addresses key issues and programs from pre-independence to present times. It involves understanding rural sociology, social change, and leadership, while promoting educational psychology and personality development in agricultural extension. The Indian rural system emphasizes community values, structure, and adult education.
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Unit 5
Communication involves principles, concepts, processes, elements, and barriers in teaching methods, with various communication methods and media, including AV aids. Media mix and campaigns, along with cyber extension tools like internet, cybercafés, Kisan Call Centers, and teleconferencing, play a key role. Agriculture journalism focuses on the diffusion and adoption of innovations through adopter categories. Capacity building of extension personnel and farmers is essential, with training for farmers, women, and rural youth. Effective communication and extension methods are crucial for agricultural development.
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Topic Wise Multiple-Choice Questions (MCQs)
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Practice Set for JRF
JRF Social Science (ICAR)

Market Classification

Meaning

The word “market” originates from the Latin word “marcatus,” which means merchandise, trade, or a place where business is conducted. A market is a social institution that performs activities and provides facilities for exchanging commodities between buyers and sellers.

Joan Robinson defines a market as “any arrangement whereby goods and services are exchanged.”

 

Types of Markets

  1. On the Basis of Location
  • Village Markets: Located in small villages where transactions occur among local buyers and sellers.
  • Primary Wholesale Markets: Situated in big towns near production centers; transactions mainly occur between farmers and traders.
  • Secondary Wholesale Markets: Found in district headquarters or trade centers, dealing mainly with transactions between village traders and wholesalers.
  • Terminal Markets: Located in metropolitan cities or seaports where produce is either sold to consumers, processed, or assembled for export.
  • Seaboard Markets: Located near seashores, dealing with the import and export of goods.

 

  1. On the Basis of Area/Coverage
  • Local or Village Markets: Confined to nearby villages, primarily for perishable commodities like milk and vegetables.
  • Regional Markets: Cover larger areas, typically dealing in food grains.
  • National Markets: Operate at a national level, dealing with durable goods like jute and tea.
  • World Markets: Engage in international trade of commodities like coffee, gold, silver, and machinery.

 

  1. On the Basis of Time Span
  • Short-period Markets: Operate for a few hours, dealing in highly perishable goods like fish and fresh vegetables.
  • Long-period Markets: Last longer, dealing with less perishable commodities like food grains and oilseeds.
  • Secular Markets: Permanent markets for durable goods like machinery and manufactured products.

 

  1. On the Basis of Volume of Transactions
  • Wholesale Markets: Commodities are bought and sold in large quantities, mainly between traders.
  • Retail Markets: Commodities are sold in small quantities to consumers.

 

  1. On the Basis of Nature of Transactions
  • Spot or Cash Markets: Goods are exchanged for money immediately after the sale.
  • Forward Markets: Transactions occur at a specified time, but the exchange of commodities happens at a future date.

 

  1. On the Basis of Number of Commodities Traded
  • General Markets: Deal with various commodities, including food grains and oilseeds.
  • Specialized Markets: Transactions occur only in one or two commodities, such as vegetable or cotton markets.

 

  1. On the Basis of Degree of Competition
  • Perfect Markets: Characterized by numerous buyers and sellers, perfect knowledge of market conditions, and uniform pricing.
  • Imperfect Markets: Lacking conditions of perfect competition, further classified into:
    • Monopoly Market: A single seller controls supply and pricing.
    • Duopoly Market: Two sellers dominate the market.
    • Oligopoly Market: A few sellers dominate the market.
    • Monopolistic Competition: Numerous sellers provide differentiated products.

 

  1. On the Basis of Nature of Commodities
  • Commodity Markets: Deal in goods and raw materials like wheat, cotton, fertilizers, etc.
  • Capital Markets: Involve financial assets like bonds, shares, and securities.

 

  1. On the Basis of Stage of Marketing
  • Producing Markets: Assemble commodities for further distribution.
  • Consuming Markets: Collect produce for final disposal to consumers.

 

  1. On the Basis of Extent of Public Intervention
  • Regulated Markets: Operate under rules set by statutory market organizations.
  • Unregulated Markets: Conduct business without standardized regulations, often leading to market inefficiencies.

 

  1. On the Basis of Type of Population Served
  • Urban Markets: Cater to the needs of urban populations.
  • Rural Markets: Serve the demand arising from rural populations.

 

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