Course Content
Unit 1 –
Agriculture significantly contributes to the national economy. Key principles of crop production focus on efficient soil, water, and nutrient management. The cultivation practices of rice, wheat, chickpea, pigeon-pea, sugarcane, groundnut, tomato, and mango are vital. Understanding major Indian soils, the role of NPK, and identifying their deficiency symptoms are essential for crop health. Fundamental biological concepts like cell structure, mitosis, meiosis, Mendelian genetics, photosynthesis, respiration, and transpiration are crucial for crop science. Biomolecules such as carbohydrates, proteins, nucleic acids, enzymes, and vitamins play significant roles in plant metabolism. Effective management of major pests and diseases in rice, wheat, cotton, chickpea, and sugarcane is critical. Rural development programmes and the organizational setup for agricultural research, education, and extension support agricultural growth. Basic statistical tools, including measures of central tendency, dispersion, regression, correlation, probability, and sampling, aid in agricultural data analysis.
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Unit 2
The theory of consumer behavior explains decision-making based on preferences and budget constraints. The theory of demand focuses on the relationship between price and quantity demanded, while elasticity of demand measures demand responsiveness to price changes. Indifference curve analysis shows combinations of goods yielding equal satisfaction, and the theory of the firm examines profit-maximizing production decisions. Cost curves represent production costs, and the theory of supply explores the relationship between price and quantity supplied. Price determination arises from supply and demand interactions, and market classification includes types like perfect competition and monopoly. Macroeconomics studies the economy as a whole, while money and banking analyze monetary systems and financial institutions. National income measures a country's total economic output, and agricultural marketing includes the role, practice, and institutions involved in distribution, along with crop insurance, credit, and cooperatives. Capital formation, agrarian reforms, globalization, and WTO impact Indian agriculture by influencing credit access, investments, and global trade policies.
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Unit 3
Farm management involves principles of farm planning, budgeting, and understanding farming systems. Agricultural production economics focuses on factor-product relationships, marginal costs, and revenues. Agricultural finance includes time value of money, credit classifications, and repayment plans. Credit analysis incorporates the 4R’s, 5C’s, and 7P’s, with a history of agricultural financing in India, led by commercial banks and regional rural banks. Higher financing agencies like RBI, NABARD, and World Bank play key roles in credit access, capital formation, and agrarian reforms in India.
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Unit 4
Extension education focuses on the principles, scope, and importance of agricultural extension programs. It includes planning, evaluation, and models of organizing extension services, with a historical development in the USA, Japan, and India. Rural development addresses key issues and programs from pre-independence to present times. It involves understanding rural sociology, social change, and leadership, while promoting educational psychology and personality development in agricultural extension. The Indian rural system emphasizes community values, structure, and adult education.
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Unit 5
Communication involves principles, concepts, processes, elements, and barriers in teaching methods, with various communication methods and media, including AV aids. Media mix and campaigns, along with cyber extension tools like internet, cybercafés, Kisan Call Centers, and teleconferencing, play a key role. Agriculture journalism focuses on the diffusion and adoption of innovations through adopter categories. Capacity building of extension personnel and farmers is essential, with training for farmers, women, and rural youth. Effective communication and extension methods are crucial for agricultural development.
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Topic Wise Multiple-Choice Questions (MCQs)
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Practice Set for JRF
JRF Social Science (ICAR)
Extension Work in the United States

Agricultural extension in the USA has a strong institutional and legal framework, backed by land-grant universities, research stations, and cooperative extension services.

Key Milestones of Agricultural Extension in the USA

  • 1775 – The first Agricultural Society was established in Philadelphia to promote knowledge-sharing among farmers.
  • 1862 – The United States Department of Agriculture (USDA) was established to support agricultural research and rural development.
  • 1862 – The Morrill Act was passed under President Abraham Lincoln, leading to the establishment of Land Grant Colleges. These institutions provided agricultural education and research to benefit rural populations.
  • 1887 – The Hatch Act was passed, which led to the creation of Agricultural Experiment Stations to conduct research on farming methods.
  • 1914 – The Smith-Lever Act established Cooperative Extension Services, linking land-grant universities with farmers, rural families, and businesses to promote agricultural education and technology transfer.

 

Features of the US Extension System

  • Strong linkage between research and education Extension services operate through land-grant universities in collaboration with farmers and rural communities.
  • Focus on technology and innovation The US system has played a significant role in mechanization, biotechnology, and sustainable agriculture.
  • Community-driven approach – Cooperative Extension Services work closely with local communities, farmers, and youth groups (like 4-H programs) to promote better farming practices.
  • Extension as Education – The extension system in the USA is deeply connected to education, ensuring that farmers continuously learn about new technologies, climate adaptation, and sustainable practices.

 

Extension Work in Japan

Japan has a multi-tiered agricultural extension system, emphasizing community participation, research, and digital innovation.

Key Milestones of Agricultural Extension in Japan

  1. 1880 – The establishment of Agriculture Discussion Societies (Nodal-Kai), where farmers gathered to discuss farming issues and share knowledge.
  2. 1893 The official extension system began with the creation of Agricultural Experiment Stations, which conducted field trials and research on better farming practices.
  3. Three-Level Extension System Japan’s extension structure operates at:
    • National Level – Policies and research guidance from the central government.
    • Prefectural Level – Local implementation of agricultural extension activities.
    • Village Level – Direct farmer training, advisory services, and demonstration programs.
  4. Farm Youth Training Young farmers receive extension training after completing six years of elementary school and three years of lower secondary school, ensuring early agricultural education.
  5. El-Net System Japan introduced the Extension Information Network System (El-Net), a digital information-sharing platform for farmers, enhancing the accessibility of modern agricultural practices.

 

Features of the Japanese Extension System

  • Community-Based Approach Japan’s extension system strongly focuses on farmer participation and collective decision-making.
  • Government-Led Initiatives Unlike the USA, where extension services are linked with universities, Japan’s extension services are primarily government-operated at different administrative levels.
  • Technology Integration Japan’s El-Net system has revolutionized digital extension services, ensuring real-time weather updates, pest alerts, and modern farming techniques.
  • Youth-Oriented Training A structured approach ensures that young farmers receive proper training in agricultural techniques before entering full-time farming.

 

Agricultural Extension in India

Agricultural extension in India has evolved through various phases, from pre-independence community development programs to modern digital and ICT-based extension initiatives. The focus has always been on enhancing rural livelihoods, increasing agricultural productivity, and ensuring food security.

 

  1. Pre-Independence Era (Before 1947); During the British rule, agriculture and rural development were not a priority, and most efforts were aimed at maximizing revenue. However, some significant initiatives were taken:

Key Developments

  • Famine Commissions (1880 & 1901) The British government established these commissions to study the causes of recurring famines.
  • Royal Commission on Agriculture (1928) – Recommended agricultural reforms, rural credit systems, and the establishment of Imperial (now Indian) Council of Agricultural Research (ICAR) in 1929.
  • Sriniketan Experiment (1921) – Started by Rabindranath Tagore in Bengal to promote rural reconstruction, self-reliance, and cooperative farming.
  • Marthandam Project (1921) – Initiated by Spencer Hatch, focused on community development, self-help, and vocational training in rural areas.
  • Gandhian Approach to Rural Development Mahatma Gandhi emphasized Gram Swaraj (village self-sufficiency), Khadi, and small-scale industries to improve rural livelihoods.

 

  1. Post-Independence Era (1947 – Present); After independence, the Indian government prioritized agricultural extension and rural development through various programs.

Community Development Programs (1952 – 1960s)

  • Community Development Programme (CDP) – 1952; First major rural development program in independent India. Introduced a multi-purpose approach, covering agriculture, irrigation, education, health, and rural industries.
  • Intensive Agricultural District Programme (IADP) – 1960; Focused on selected districts to increase food grain production using modern farming techniques. Also known as the “Package Programme” because it provided a full set of resources, including seeds, fertilizers, and irrigation.
  • Intensive Agricultural Area Programme (IAAP) – 1964; Expanded the IADP model to more districts across India.

 

Green Revolution and Agricultural Extension (1960s – 1980s)

  • The Green Revolution (1966–1975) introduced high-yielding varieties (HYVs), fertilizers, irrigation, and mechanization to improve food security. Several extension programs were initiated:
  • High Yielding Variety Programme (HYVP) – 1966; Promoted the use of HYV seeds, chemical fertilizers, pesticides, and irrigation to increase food grain production.
  • Krishi Vigyan Kendras (KVKs) – 1974; Established by ICAR to provide on-farm training, research, and demonstrations for farmers. KVKs work as farm science centers to transfer modern agricultural technology to farmers.
  • Lab-to-Land Programme – 1979; Launched by ICAR to transfer scientific research and technologies directly to farmers through field demonstrations.

 

Targeted Rural Development and Agricultural Extension (1980s – 2000s)

  • To bridge the gap between research and farmers, several targeted extension and rural development programs were introduced.
  • Training and Visit (T&V) System – 1974; Introduced with World Bank assistance to provide regular, systematic training for extension workers. Discontinued in the 1990s due to high costs and lack of farmer participation.
  • National Agricultural Extension Project (NAEP) – 1983; Strengthened institutional capacity of extension services at the state level.
  • National Agricultural Technology Project (NATP) – 1998; Aimed at developing location-specific technologies and strengthening farmer-research linkages.

 

Modern Agricultural Extension and ICT Initiatives (2000 – Present); With advancements in technology and digitalization, modern agricultural extension in India has shifted towards farmer-centric, ICT-based models.

  • Agricultural Technology Management Agency (ATMA) – 2005; A decentralized extension approach that brings together researchers, extension workers, and farmers at the district level. Focuses on farmer-driven planning and technology transfer.
  • National e-Governance Plan in Agriculture (NeGP-A) – 2010; Uses mobile apps, websites, and call centers to provide real-time agricultural information to farmers.
  • Kisan Call Centers (KCC) – 2004; A toll-free helpline (1800-180-1551) for farmers to get expert advice in 22 regional languages.
  • mKisan Portal (2013); SMS-based service for weather updates, farming techniques, and government schemes.
  • Soil Health Cards (SHC) – 2015; Helps farmers understand their soil fertility status and recommends the right use of fertilizers.
  • PM-Kisan Samman Nidhi (2019); Provides direct income support (₹6,000 per year) to small and marginal farmers.

 

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