Campaign

1. Concept and Meaning

• A campaign is a highly intensive, planned, theme-based, and time-bound educational effort designed to motivate, mobilize, and organize a large number of people to take collective action for solving a specific and urgently felt problem.
• 👉 Unlike routine extension activities, a campaign creates mass momentum within a short period of time.
• 🔑 Standard Exam Definition: A campaign is an organized, intensive educational activity aimed at mobilizing a community to action for solving a problem or satisfying a need urgently felt by the people.

2. Nature of Campaign

A campaign is:

• Intensive – concentrated effort in a short time
• Theme-oriented – centered around one main idea
• Action-oriented – emphasizes doing, not only knowing
• Time-bound – fixed duration
• Mass-based – large audience participation
• Problem-specific – focuses on a single major issue
• 🔑 Exam Line: Campaign is emergency-oriented extension education.

3. Objectives of Campaign

Campaigns aim to:

1. Create widespread awareness
2. Generate public interest and concern
3. Motivate people toward collective action
4. Bring quick behavioral change
5. Solve community-level problems
6. Mobilize local leadership and resources
7. Support national development programmes

Campaign must have a theme – without theme it is not a campaign.

Types of Campaign (Based on Duration)

• a) Single-Day Campaign: Focus: Awareness and appeal, Nature: Symbolic and motivational Examples: Water for Life, Pulse Polio Drive
• b) Short-Term Campaign (Few Weeks): Focus: Immediate behavioral change. Examples: Rat Control Campaign, Family Planning Campaign
• c) Medium-Term Campaign (Few Months): Seasonal or event-based, Examples: Van Mahotsava, Clean Village Campaign
• d) Long-Term Campaign (Few Years): National or regional importance: Examples: Grow More Food Campaign, Total Sanitation Campaign🔑 Exam Line: Duration of campaign depends on nature and seriousness of the problem.

Cybercafé

Meaning

• A cybercafé is a public place that provides Internet access to users on a payment basis, using computers connected to the Internet.
  It serves as a shared access point for people who do not own personal computers or Internet connections.
• 🔑 Standard Exam Definition: A cybercafé is a public Internet access center that enables users to use online services on a time- or usage-based fee.

Role of Cybercafé in Cyber Extension

• Acts as an access point for cyber extension in rural and semi-urban areas
• Helps farmers access: Crop advisories, Weather forecasts, Market prices, Government portals
• Supports digital inclusion
• Bridges the digital divide
• Encourages ICT exposure among farmers
•  Exam Line: Cybercafés act as linking points between farmers and cyberspace.

Services Provided by Cybercafés

• Internet browsing (WWW)
• E-mail services
• Online form filling
• Access to government portals
• Online learning & training
• E-commerce services
• Online banking & bill payment
• Printing, scanning, downloading