Course Content
Entrepreneurial Development (Unit 8)
ASRB NET / SRF & Ph.D. Extension Education

Use of Mobile Apps in Agriculture & Rural Development

  • As of 2024, India has over 1.1 billion mobile phone users and more than 750 million smartphone users.
  • Over 500+ agriculture-specific apps are available in India (e.g., Kisan Suvidha, Pusa Krishi, mKisan).
  • Mobile apps have shown to increase farmers’ income by 15–25% through timely information and decision support.

Uses:

  1. Weather Forecasting Apps provide real-time weather updates to farmers.
  2. Market Information – Farmers get daily mandi prices of crops.
  3. Pest & Disease Management – Apps give guidance for crop protection.
  4. Financial Services Mobile banking & insurance facilities.
  5. E-learning & Advisory Access to expert advice, tutorials, and training.
  6. Smart Farming Precision agriculture with data collection, sensors & GPS.
  7. Government Schemes Awareness about subsidies, schemes, and policies.

 

Key Facts about Mobile Apps

First Mobile App: Early mobile apps were built-in utilities like calculators, calendars, and games on Nokia phones (1990s).

App Stores:

  • Apple App Store launched in 2008 (iPhone).
  • Google Play Store (originally Android Market) launched in 2008.

Types of Mobile Apps:

  • Native Apps → Built for one platform (e.g., Instagram for iOS/Android).
  • Web Apps → Accessed via browsers (e.g., Gmail web app).
  • Hybrid Apps → Mix of web & native, built with frameworks like Flutter or React Native.

Uses of Mobile Apps:

  • Communication → WhatsApp, Telegram.
  • Social Networking → Facebook, Instagram.
  • E-commerce → Amazon, Flipkart.
  • Education → Byju’s, IndianAgriExam App.
  • Banking → Paytm, Google Pay.
  • Entertainment → Netflix, Spotify.
  • Health → Practo, Fittr.

Current Stats (2025):

  • More than 6 million apps are available on Google Play and Apple App Store combined.
  • Average person uses 9 apps daily and 30 apps monthly.

Fact for Exams:

  • Mobile apps are categorized into Utility Apps, Lifestyle Apps, Productivity Apps, and Educational Apps.
  • They are part of ICT tools in extension for delivering information (e.g., mKisan App by Govt. of India for farmers).

 

Examples of Mobile Apps

  • Agriculture → mKisan, Kisan Suvidha, IFFCO Kisan App
  • Education → Byju’s, Coursera, IndianAgriExam App
  • E-commerce → Flipkart, Amazon
  • Social Media → Instagram, Twitter (X)
  • Finance → Paytm, Google Pay, PhonePe

 

 

Video and Teleconferencing

Uses:

  1. Education & Training – Helps conduct online classes, farmer training programs, and workshops.
  2. Business & Meetings – Saves time and money by avoiding travel.
  3. Telemedicine – Doctors can provide healthcare advice remotely.
  4. Government & Extension Services – Officials connect with farmers for awareness programs.
  5. Collaboration – Real-time sharing of documents, presentations, and screens.
  6. Global Connectivity – Brings together people from different regions/countries.

Facts:

  • The first video call was demonstrated in 1964 by AT&T at the New York World’s Fair.
  • During the COVID-19 pandemic (2020), apps like Zoom, Google Meet, and MS Teams saw a 400% rise in daily usage worldwide.
  • In India, video conferencing saved nearly ₹1,500 crores annually in government travel expenses (as per NIC report, 2023).
  • Teleconferencing can reduce carbon emissions by up to 40%, as it cuts down the need for transportation.
  • Cost Saving → Video conferencing reduces operational costs by 30–50% for businesses.
  • Eco-Friendly → Saves fuel and reduces CO₂ emissions by ~40% compared to physical travel.
  • Supreme Court of India → Conducts virtual hearings through video conferencing since 2020.

 

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