Course Content
Entrepreneurial Development (Unit 8)
ASRB NET / SRF & Ph.D. Extension Education

Principles of Learning

Learning in extension is purposeful, active, and experiential. The following principles guide effective learning for rural people and farmers:

  1. Principle of Self-Activity
  • Learning is active, not passive.
  • Learners retain knowledge better by doing.
  • Example: When farmers conduct demonstrations in their own fields, they learn more effectively.

 

  1. Principle of Association
  • Learning is easier when new information is associated with previous knowledge.
  • Example: If a farmer benefits from nitrogen fertilizer, they will be open to using balanced fertilizers with P and K.

 

  1. Principle of Transfer
  • What is learned in one situation can be applied in another.
  • Example: A technique in water management for one crop can be applied to another crop.

 

  1. Principle of Disassociation
  • Unlearning of undesirable behaviors is essential.
  • Example: Discouraging chemical fertilizers and promoting organic farming

 

  1. Principle of Readiness
  • Learning is most effective when learners are ready and willing.
  • Example: A motivated farmer is more likely to form or join a cooperative society.

 

  1. Principle of Attitude Set
  • Positive attitude facilitates adoption of innovations.
  • Example: A favorable attitude toward scientific animal treatment encourages better livestock care.

 

  1. Principle of Practice
  • Repetition is necessary to attain mastery.
  • Example: To use a knapsack sprayer efficiently, a farmer must practice multiple times.

 

  1. Principle of Motivation
  • Learning requires stimulus or drive.
  • Example: Successful tree planting encourages tribal farmers to plant more trees.

 

  1. Principle of Timing
  • Learning is effective when it is timely and relevant.
  • Example: Farmers are more receptive to plant protection training when insects have appeared in their crops.

 

  1. Principle of Clarity of Objectives
  • Learning is more efficient when objectives are clear.
  • Example: Farmers who understand that loans are for crop production use them accordingly.

 

  1. Principle of Cooperation
  • Learning is enhanced when villagers and extension agents
  • Example: Community-level involvement in a village development program.

 

  1. Principle of Satisfyingness
  • Learning is reinforced by a satisfying experience.
  • Example: Positive outcomes from composting or biofertilizers reinforce eco-friendly practices.

 

Edgar Dale’s Cone of Experience

  • Developed by: Edgar Dale in 1946, modified by Sheal (1989).
  • It visually represents the levels of abstraction in learning experiences.
  • The more direct and participatory the experience, the greater the retention.

 

Cone Levels and Retention Rates:

Activity Type

We Tend to Remember

Reading

10%

Hearing Words

20%

Seeing (e.g., pictures)

30%

Hearing & Seeing

50%

Saying (e.g., discussions)

70%

Saying & Doing (e.g., real experiences, simulations)

90%

 

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