Course Content
Entrepreneurial Development (Unit 8)
ASRB NET / SRF & Ph.D. Extension Education

Time Management

 Definition: Time management is the process of planning, organizing, and exercising conscious control over time spent on specific activities to increase effectiveness, efficiency, and productivity.

Need in Extension Work:

  • Extension officers handle multitasking roles (training, field visits, reporting, coordination).
  • Better time management means:
    • Timely project implementation
    • Increased productivity
    • Reduced stress

 

Principles of Time Management (for Extension Personnel):

  1. Prioritize tasks (urgent vs. important)
  2. Set clear goals and deadlines
  3. Delegate effectively
  4. Avoid time-wasters (procrastination, unplanned meetings)
  5. Plan daily/weekly schedules

 

Tools/Techniques:

  • Eisenhower Matrix: Urgent vs. Important tasks
  • Time Logs: For identifying how time is spent
  • Gantt Charts: For project planning
  • Digital calendars/planners (e.g., Google Calendar)
  • Pomodoro Technique (25 min focus + 5 min break)

 

  1. Performance Appraisal

Definition: It is the systematic evaluation of an individual’s job performance against pre-defined objectives and standards.

 

  Performance Appraisal Techniques:

Technique

Description

Rating Scale

Supervisor scores based on job traits

Checklist Method

Checklist of behaviors marked as present/absent

MBO (Management by Objectives)

Evaluated based on goal achievement

Self-Appraisal

Individual rates own performance

360° Feedback

Input from peers, subordinates, and farmers

 

Key Performance Indicators (KPIs):

  • Number of field visits/trainings
  • Quality of reports/documentation
  • Feedback from farmers
  • Timeliness and innovation in service delivery

 

 

 

  1. Coordination at Different Levels in Extension Management

Definition: Coordination is the harmonious functioning of various units and personnel involved in extension to achieve common objectives.

Types of Coordination:

Type

Description

Example

Vertical Coordination

Among various levels in hierarchy

Directorate → Zonal → District → Block

Horizontal Coordination

Among different departments at the same level

Agri + Horti + AH + Fisheries

Internal Coordination

Within an organization

SMSs within KVK

External Coordination

With NGOs, private sectors, farmers

ATMA + FPOs + NGOs

 

Importance:

  • Ensures optimum resource use
  • Prevents duplication of efforts
  • Promotes convergence of schemes (e.g., NFSM, RKVY, PMKSY)
  • Enhances program impact

 

Mechanisms/Tools for Coordination:

  • Monthly Review Meetings (MRMs)
  • Joint Action Plans (JAPs)
  • Convergence Committee Meetings
  • ICT Portals (eNAM, mKisan, Kisan Sarathi)
  • Participatory Rural Appraisal (PRA) methods

 

 Models Promoting Coordination:

Model

Feature

ATMA

Integrates research-extension-farmer

KVK

On-farm trials + training + feedback

PPP

Private input + public extension + farmer

 

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