Concept of Mobilization; refers to the process of organizing people to achieve a common goal by using local resources and developing awareness.
Empowerment Skills; is the process of increasing the capacity of individuals or groups to make choices and to transform those choices into actions.
🔹 Types of Empowerment:
Type | Focus Area |
Economic | Access to resources, income generation |
Social | Equal rights, elimination of discrimination |
Political | Participation in governance and decision-making |
Psychological | Confidence, self-esteem, awareness |
Conscientization / Concretisation; Term popularized by Paulo Freire (Brazilian educator and philosopher).
🔹 Meaning:
- A process of developing a critical awareness of one’s social reality through reflection and action (praxis).
- Involves identifying social, political, and economic contradictions and taking action against oppressive elements.
🔹 Goal:
To empower people to understand, question, and transform their reality through collective action.
- Strategies for Mobilization and Empowerment
🔸 Community Organization:
- Formation of SHGs, Farmer Producer Groups, Women Groups
- Mobilizing for rights, entitlements, and schemes
🔸 Capacity Building & Training:
- Skill development programs
- Exposure visits
- Awareness campaigns
🔸 Participatory Rural Appraisal (PRA):
- Village mapping, timelines, seasonal calendars to engage community
🔸 Leadership Development:
- Identification and nurturing of local leaders
- Empowering through knowledge and training
🔸 Legal and Institutional Support:
- Access to legal rights (PDS, MGNREGA, land rights)
- Strengthening Panchayati Raj Institutions
🔸 Behavioral Change Communication (BCC):
- Using media, folk methods, ICTs to create awareness
- Role of Extension Worker in Mobilization
Role | Description |
Facilitator | Helps the community identify needs and solutions |
Educator | Builds awareness about rights, entitlements |
Motivator | Encourages people’s participation |
Link Worker | Connects community to govt. schemes/resources |
