Important Single Lines for Exam

• “Rural India” is published from: Pune
• ICAR Journals maintained by: CeRA (Consortium for e-Resources in Agriculture)
• National Press Day is observed on: 16th November
• Inverted pyramid style is concerned with: News story
• According to the Hypodermic Needle Model of communication: Mass media has a direct effect on mass audience
• A testimonial about how a product helped someone is called: Success story
• Akashavani supported in dissemination of the following programmes: HYVP (High Yielding Varieties Programme), IADP (Intensive Agricultural District Programme)
• Radio is an example of: Hot media
• Photojournalism is a: False journalism (note: this may refer to one specific interpretation; generally photojournalism is an important genre)
• Example of complete journalism: Photograph
• Photojournalism is also called: Civic journalism, Citizen journalism
• Television as a mass media is used to: Create awareness
• First full-fledged printed newspaper in India – Bengal Gazette, published on: January 29, 1780
• Krishi Darshan programme was first telecasted in India on: 26 January 1967
• Most commonly used mass media in rural area: Radio
• Radio broadcasting in India started in: 1927
• Sensational Journalism: Also known as Yellow Journalism
• Journalists are the: Backbone of journalism
• Steamer: Used for Banner headline
• Beat: A reporter’s assigned area
• Development Journalism: Focused on developmental issues
• Slander: Oral defamation
• First TV telecast in India: 15 September 1959
• Color television introduced in India: 15 August 1982
• Press Trust of India (PTI) set up: 1947
• National Press Day: 16 November
• Satellite Instructional Television Experiment (SITE) launched on: 1 August 1975

• ABC of Journalism: Accuracy, Brevity, Clarity
• Effective delivery rate of radio talk: 120–140 words per minute
• Television is most effective at the: Awareness stage of adoption
• “Krishi-Go-Vidya” is published by: Gujarat Agricultural University (GAU), Anand
• “Kheti” is published by: ICAR
• First farm journal: Zamin Ryot (1928)
• Agricultural news coverage in newspapers: 3–5%
• Primary printing colors: Cyan, Magenta, Red
• “Samachar Darpan”: Language: Bengali. Year: 1818. Publisher: Baptist Missionary Society
• Mobile phones as ICT tools: Have deep penetration in rural areas

• Periodicals refer to: Magazines
• Media Convergence: Involves the merging of various communication platforms such as: Print media. Television. Radio. Internet

• Delivery Rate for Radio Talk: 120–140 words per minute
• Best Style for Farmer Radio Talks: Group Discussion
• Farm and Home Unit of Akashvani Started in 1966, Supported the Intensive Agricultural District Programme (IADP) and introduction of High Yielding Variety (HYV) seeds
• Radio Rural Forums; Year: 1956, Sponsored by: Ministry of Information and Broadcasting UNESCO

Official Publication Wing:

• Directorate of Knowledge Management in Agriculture (DKMA)