Course Content
Entrepreneurial Development (Unit 8)
ASRB NET / SRF & Ph.D. Extension Education

Concept and Principles of Administration and Management

Concept of Administration

Administration refers to the organization and direction of human and material resources to achieve desired objectives efficiently.

  • Definition: “Administration is the universal process of organizing people and resources efficiently so as to direct activities toward common goals and objectives.” – Luther Gulick

Key Functions of Administration:

    1. Planning – Setting goals and deciding in advance the actions to achieve them.
    2. Organizing – Structuring work, roles, and responsibilities.
    3. Staffing – Recruiting and managing human resources.
    4. Directing – Guiding and supervising employees.
    5. Coordinating – Ensuring all departments work together harmoniously.
    6. Reporting – Communicating relevant information and progress.
    7. Budgeting – Managing financial resources effectively.

 

Concept of Management:

  • Management is the art of getting things done through and with people in an efficient and effective manner.
  • “Management is the process of designing and maintaining an environment in which individuals, working together in groups, efficiently accomplish selected aims.” – Koontz and O’Donnell

 

Levels of Management

Level

Examples

Key Role

Top Level

CEO, MD, Board of Directors

Strategic planning and policy formation

Middle Level

Dept. Heads, Plant Managers

Execution of policies, coordination

Lower/Supervisory

Foreman, Supervisor, Section Officer

Direct supervision, day-to-day control

 

Difference Between Administration and Management

Aspect

Administration

Management

Focus

Policy formulation

Policy execution

Nature

Broader and strategic

Narrower and operational

Level

Top-level function

Middle and lower-level function

Decision-making

Major decisions (laws, policies)

Day-to-day implementation

Example

Govt. Ministries, University Senate

Project Managers, Heads of Departments

 

Principles of Administration (By Luther Gulick)

Luther Gulick introduced the POSDCORB model:

  1. PPlanning: Determining objectives and methods
  2. OOrganizing: Establishing formal structure
  3. SStaffing: Hiring and developing personnel
  4. DDirecting: Motivating and leading staff
  5. COCoordinating: Integrating efforts and timing
  6. RReporting: Keeping stakeholders informed
  7. BBudgeting: Fiscal planning and control

 

Management

  • Origin of the Term: The term “Management” is derived from the French word ‘Menage’, which means ‘housekeeping’.
  • Definitions of Management: SRF (2016): “Management is the process of designing and maintaining an environment in which individuals, working together in groups, efficiently accomplish selected aims.”
    Management involves managing Men, Money, and Material.
  • Mary Parker Follett: “Management is the art of getting things done through other people.”
  • Management = Men + Money + Material + Method + Machine + Market (6Ms of Management)
  • Peter Drucker (Father of Modern Management Practice): Management is a multi-purpose organ that manages business, managers, and workers.

 

Nature and Function of Management:

  • Modern Management Functions (POSLC): Planning, Organizing, Staffing, Leading, Controlling
  • Siamese Twins of Management: Planning and Controlling are called the “Siamese twins” because they are interdependent.
  • Management as a Practice: It is considered an Art, because it requires skill, creativity, and experience.
  • Aim of Management: To create surplus (maximize output using minimum input).

 

Productivity and Efficiency:

  • Productivity: It is the output-input ratio within a given time period, with due consideration to quality. (Productivity = Output / Input)
  • Efficiency: It is the achievement of goals with the least amount of resources, emphasizing doing things right.
  • Effectiveness: Refers to doing the right things to achieve the desired goals.
  • Management is concerned with both: Efficiency (optimal use of resources) and Effectiveness (achievement of objectives) Together, they enhance productivity.

 

Skills in Management

Three Basic Skills by Henri Fayol; Popularized by Robert Katz

Skill

Description

Level of Management

Key Points

1. Technical Skill

Ability to use tools, techniques, methods, procedures, and specialized knowledge

Required mostly at lower/supervisory level

– Easy to learn
– Practical nature
– Specific to job/field

2. Human Skill

Ability to work with, understand, and motivate individuals and groups

Required at all levels

– Essential for teamwork
– Frequent interaction with subordinates

3. Conceptual Skill

Ability to visualize the organization as a whole, coordinate and integrate interests

Required mostly at top level

– Needed for decision-making
– Involves abstract thinking and vision

📌 Top Management: Conceptual, Design & Human Skills
📌 Middle Management: Conceptual ↑, Technical ↓, Human Skills essential
📌 Essence of Managership: Coordination

 

Key Management Concepts

  • Departmentation: Grouping of activities into units for administration.
  • Supervision: “Acid Test” of management—measures effectiveness of interaction with subordinates.
  • Development Administration: Term coined by George Gant.
  • Father of Modern Management & Administrative Theory: Henry Fayol
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